Project Description

I set out to tackle the issue of diminishing school art programs through this campaign consisting of three posters, multiple installation options, and some comps for an app that would link learners, both young and old, with educators willing to teach private or group lessons in the fine arts disciplines.

The placement of the posters also connects viewers with various experiences through pop-up installations. These interactive art, music, and theater experiences will convince users to download and run the Educarte app, allowing them to find local artists, musicians, and actors through the app and connect with them about educational opportunities. Individual instructors can set class opportunities, sizes, and prices to grow their own personal “classroom” of learners. The themes, colors, and typography of the poster campaign carry over into the application’s design.